Market research can help understand multiple perspectives

Managing the multiverse says that the process of identifying, describing and quantifying the range of perspectives on numerous topics shows that fewer people believe that there is a single approach to perceiving society. Full Story: Research Live

Traditional Market Research Is Fine, But There’s A Better Solution

It’s no secret that marketing has become more competitive than ever before. Full Story: Forbes

Why search data doubles as valuable market research

Understanding customer needs and behaviour, coupled with market intelligence are among the keys to making successful marketing decisions. Full Story: Econsultancy

MARKET RESEARCH CAN HELP UNDERSTAND MULTIPLE PERSPECTIVES

Managing the multiverse says that the process of identifying, describing and quantifying the range of perspectives on numerous topics shows that fewer people believe that there is a single approach to perceiving society. Full Story: Research Live

Traditional Market Research Is Fine, But There’s A Better Solution

It’s no secret that marketing has become more competitive than ever before. Full Story: Forbes

Why hiring a PR team is the best marketing decision you can make

Here’s how a strong public relations strategy can elevate your brand and what you should keep in mind when hiring a PR team. Full Story: Inman

INDUSTRY GROUP LAUNCHES TO STUDY MARKET RESEARCH SAMPLING

UK – The Market Research Society has launched a steering group as part of aims to ensure that minority groups are represented within market research samples. Full Story: Research Live