Market research can help understand multiple perspectives

The idea there is a single “rational” perspective no longer has the same credibility it once did, and market research can lead the transformation to a “multiverse” world, according to a report by the Market Research Society’s (MRS’s) Delphi Group. Full Story: Research Live

UK market research industry climate survey launched

Research industry sustainability group the Insight Climate Collective has launched a survey to assess the sector’s views on the climate emergency. Full Story: Research Live

Fall in market research budgets begins to slow

Advertising budgets for market research fell in the first quarter of 2021 albeit with the softest reduction in budgets since the beginning of 2019, according to the latest Institute of Practitioners in Advertising (IPA) Bellwether report. Full Story: Research Live

How to Conduct Market Research Without Breaking the Bank

Before 2008, agencies and marketing teams were far more likely to use research to inform their decisions and make them more effective. Full Story: Business 2 Community

Why search data doubles as valuable market research

Understanding customer needs and behaviour, coupled with market intelligence are among the keys to making successful marketing decisions. Full Story: Econsultancy