Leveraging Google Data Studio to Showcase Actionable Marketing Metrics
In this age of information, the amount of data available to marketers can be daunting. Metrics are crucial to informing an effective business strategy, but it’s not easy to identify the most meaningful and insightful data, let alone convey its importance to firm leadership. Full Story: Business 2 Community
Elevate Visibility into Your Data with Google Analytics Custom Alerts
Google Analytics is a massively powerful and informative analytic tool, but it can be overwhelming to navigate. In Canada, 9 in 10 of the most active websites have a Google Analytics tag, but far too many webmasters and marketers set it and forget it. Though it may be used sparingly to measure growth in traffic or gain more insight into audience sources or website behaviour, most users don’t navigate beyond a surface level if they interact with the tool at all. Full Story: Business 2 Community
Big Data, Business Intelligence, and Search Engine Optimisation: Driving Business Success
The post-modern world has moved past the digital era and the Third Industrial Revolution, while simultaneously moving into the Fourth Industrial Revolution and the post-digital age. The term “post-digital” is a misnomer because the primary characteristics of the technological world we live in include the rise of “The Internet of Things” (IoT), Artificial Intelligence, and Machine Learning. These are all technologies that are driven by the Internet and global connectivity. Full Story: TechBullion
How to Create a Successful Business Intelligence Strategy
Business intelligence (B.I.) is a mandatory tool for businesses that wish to survive and thrive in the current economy. Regardless of the niche, every business needs real-time insight into the data created by its activities, in order to guide future decisions. Full Story: SupplyChainBrain
TOP 10 BUSINESS INTELLIGENCE TRENDS TO WATCH IN 2020
In the analytics business and in the business world — business intelligence, analytical devices and BI applications are the main discussed subject. BI is quicker and progressively precise in reporting; data analysis is increasingly vigorous, and forecasting has changed essentially and developed massively. Full Story: Analytics Insight
How Technology is Changing The Business Intelligence Landscape
In a seminar on the forthcoming trials of intelligence companies which was held in 2018, Dan Coats, the prior Director of National Intelligence debated that the change of the American intelligence society must be a transformation rather than a progression. The community should be original and bendy, also efficient enough of swiftly embracing advanced technologies wherever they may occur. Full Story: iTMunch
The Google for Predictive Analytics
IT Prof. Alex Pentland and Director of the MIT Media Lab Entrepreneurship Program, named by Forbes as “one of the world’s 7 most powerful data scientists,” developed a new paradigm for Machine Learning based on AI. Full Story: Interesting Engineering
Google Analytics App + Web Simplifies Cross-Platform Measurement
Google introduced a new analytics feature in late July which is game changer for anyone tasked with measuring cross-platform engagement. Google Analytics now includes a property type called App + Web. App + Web allows marketers to combine the dimensions and metrics of app and website data into a unified report. The report simplifies the analytics process for cross-platforms, allowing for more strategic questions to be answered much more quickly. Full Story: CMSWire
8 Best Free Business Intelligence (BI) Software Options
One of the best things about business intelligence (BI) software is that its benefits aren’t restricted by the size of the business using it. Whether you’ve got 10 employees or 10,000, you can still find value from what business intelligence software offers (such as dashboards and ad hoc queries). Full Story: Capterra
Marketing Analytics Meets AI: Six Strategies For Success
This paper explores how AI (artificial intelligence) can be used to enhance marketing analytics and help companies both better understand their customers and deliver a great customer experience. It also provides practical advice on how organizations can use what they may already be doing to become even more effective in marketing. Full Story: Express Computer
