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ANALYTICS & BUSINESS INTELLIGENCE

Integrated Marketing Vancouver | Daily Update – September 27th, 2019

A CMOs Guide to Navigating Data Analytics

The CMO function has always been critical for every business, but the role has expanded and evolved recently to encompass responsibility for driving predictable and measurable growth – as evidenced by the fact that the function is now often titled Chief Growth Officer or Chief Revenue Officer. Full Story: MarTech Series

Workable Strategic Insights in SaaS-based Business Intelligence (BI) Market

SaaS BI is a cloud-hosted application that provides businesses with BI tools such as dashboards using recurring or subscription-based pricing. The term SaaS BI combines two abbreviations: Software-as-a-Service (SaaS) and Business Intelligence (BI). SaaS BI, like other categories of SaaS products, is often known to have major advantages over “on-premises” software deployments that are less expensive, less complex, and easier to deploy. Full Story: Market Expert

Integrated Marketing Vancouver | Daily Update – September 26th, 2019

AI Can Significantly Help Organizations with Analytics, Business Intelligence

Artificial intelligence (AI) is increasingly being used by organizations and the technology can play an especially strong role in helping them with analytics and business intelligence (BI), so organizations should start investing in AI if it’s not already doing so, according to research company IDC. Full Story: Media & Entertainment Services Alliance M&E Daily Newsletter

5 Ways To Prepare Your Business For A Recession

Economists are buzzing about the threat of an impending recession. Their concerns aren’t unfounded. The Federal Reserve cut interest rates this summer for the first time since the 2008 financial crisis, and yield on the 10-year Treasury note dropped below the two-year yield several times in August. Full Story: Forbes

Integrated Marketing Vancouver | Daily Update – September 25th, 2019

The Key to Unlocking the Full Impact of Business Intelligence in Sports and Entertainment

We live in a data-rich world. More than ever before, today’s sporting ecosystem generates huge amounts of raw data from every fan interaction in stadiums, on social media, and every touchpoint in between. And while that data can be the key to unlocking great fan interactions and measurable returns on investment for sponsors, the sporting industry is faced with a problem: Full Story: SportTechie

Compensation technology provider expands into business intelligence

Business intelligence software from a compensation management technology provider and an auto-fulfillment service for disclosures were among new offerings introduced by companies at Digital Mortgage Monday. Full Story: National Mortgage News

Integrated Marketing Vancouver | Daily Update – September 24th, 2019

Do retailers need better business intelligence tools or a better analytic strategy?

Most retailers still use Excel for data analysis. Looking back to the days of Business Objects, Cognos and Brio, many tried business intelligence software with the promise of doing something more valuable than what is possible with a spreadsheet — make better decisions. Full Story: RetailWire

How To Transition From Business Intelligence To Data Science

Data Science is definitely one of the most imperative domains for any business to thrive. However, there is one more domain that has also the same vision as data science — Business Intelligence. Even though both the domains support business decision making based on data facts, they both are not the same completely. Full Story: Analytics India Magazine

Integrated Marketing Vancouver | Daily Update – September 20th, 2019

CEO Perspective: Future Trends in BI and Analytics         

Is your data accessible? Is it coming too fast? Are your tackling AI and machine learning now or do you expect them in your future? Upside spoke with Sisense CEO Amir Orad to explore what’s hot now, what BI and analytics trends are on the horizon, and what tech offers a bigger opportunity to your enterprise than you may know. Full Story: TDWI

Learning and Development Analytics

I have written a number of posts on learning & development analytics and what I’m writing in this post is sort of a summary of what i have written before. I have read a number of articles and posts about learning and development analytics and I do find a lot of what is written confusing or not clear in terms of what direction i should take when it comes to learning and development analytics. Full Story: TrainingZone.co.uk

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