5 Major Trends Shaping the Evolution of Analytics and Business Intelligence
“As intelligence is at the core of all digital businesses, IT and business leaders continue to make analytics and BI their top innovation investment priority,” said Jim Hare, research vice president at Gartner. “This Hype Cycle helps data and analytics leaders make the transition to augmented analytics, to build a digital culture and operationalizing and scaling analytics initiatives.” Full Story: CIOL
The DIY Guide to Introducing Machine Learning Solutions
Machine learning is fundamentally different from all the tech that came before it in one major way: As time passes, it gets smarter. It’s the opposite of a static solution because it actually provides more value with age. Unsurprisingly, companies in all industries have been eager to embrace machine learning in recent years, and that shows no signs of slowing. Full Story: Business 2 Community
Research Shows How Sales and Marketing Automation Platforms Boost LO Productivity
How important is it for loan officers to have sales and marketing automation technology that enables them to engage with borrowers through every stage of the mortgage lifecycle? A recent study from Forrester Research shows that LOs using Total Expert’s sales and marketing automation platform see steady increases in the number of loans closed each year. Full Story: Mortgageorb
CDPs and Analytics Take CRM Lead Management Providers to New Heights
A major push into this CRM category come from fast-paced adoption and delivery of AI-based applications, in addition to seamless integration with Customer Data Platforms (CDPs), Marketing Analytics, and Account-Based Everything platforms. Gartner’s report evaluates 15 vendors, defining CRM lead management as “the process of capturing leads, tracking their activities and behavior, qualifying them, giving them constant attention to make them sales-ready, and then passing them on to the sales team.” Full Story: MarTech Series
Business Intelligence: A better definition
Most listeners have heard of MicroStrategy as a company that provides BI, or business intelligence. BI is commonly interpreted as graphically presented data. Rick “Ozzie” Nelson is the vice president and general manager for the Public Sector at MicroStrategy, and he joins host John Gilroy on this week’s Federal Tech Talk to discuss the need for a better definition of the concept of business intelligence. Full Story: Federal News Network
Making The Internet Of Things (IoT) More Intelligent With AI
According IoT Analytics, there are over 17 Billion connected devices in the world as of 2018, with over 7 Billion of these “internet of things” (IoT) devices. The Internet of Things is the collection of those various sensors, devices, and other technologies that aren’t meant to directly interact with consumers, like phones or computers. Full Story: Forbes
Use of Business Intelligence Tools in Understanding Consumers’ Behavior Boosts Crowd Analytics
The growing demand for business intelligence solutions in enterprises has offered robust impetus on the crowd analytics market. The adoption is rising in small and medium (SMEs) in developing economies. Adoption of smart video systems to monitor increasing security threats has also reinforced the proposition of crowd analytics. Spikes in investments in analytics tools and solutions have also boosted the demand for crowd analytics. Full Story: TMR Research Blog
Mindset Matters: Developing Strategies And Tactics A Healthier And More Productive Workforce
The world of work of the 21st century is changing at a rapid pace. The digital economy is in a constant mode of reinvention making it harder from both the C-level executives to the average employee to keep up with this constant momentum adding new pressures that make navigating this environment more strenuous. Full Story: Forbes
The Past, Present + Future of Business Intelligence
Hoping to wrestle with “information overload” and make more intelligent and informed decisions, businesses have quickly gravitated to business intelligence solutions. Today, businesses of all shapes and sizes consider business intelligence a “need to have”. Nearly half (48%) consider business intelligence to be “critical” or “very important” to their operations. It’s no wonder that the global market for business intelligence is slated to balloon from approximately 17 Billion in 2016 to more than 147 billion by 2025, representing a CAGR of 27%. Full Story: Forbes
HOW BUSINESS INTELLIGENCE CAN BE APPLIED TO MARKETING
Business intelligence is a tech-driven process which leverages software and services to transform data into actionable and meaningful insight that acquaints an organization’s strategic and tactical business decisions. Due to various number of tools that enable all-sized businesses to analyze metrics and large amounts of data in real-time, BI is becoming a routine for marketers. Full Story: Analytics Insight
