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ANALYTICS & BUSINESS INTELLIGENCE

Integrated Marketing Vancouver | Daily Update – October 25th, 2019

B.I. Analysts: Start with the Right Questions

The world of business intelligence (B.I.) has evolved at a breakneck pace over the past several years, creating a corresponding need for analysts who can access—and make sense of—big and unstructured data. Meanwhile, companies are recognizing the value of that data, which means that datasets (and the need for the infrastructure to store and manage them) are getting bigger than ever. Full Story: Dice Insights

What Does a Business Intelligence Analyst Do?

The glitz and glamour of entrepreneurship has warped many public narratives about success. Some CEOs would like you to believe that their gut is the most important decision-making tool they have. The truth is that few big decisions get made at any company without good ol’ fashioned business intelligence. Full Story: G2 (blog)

Integrated Marketing Vancouver | Daily Update – October 24th, 2019

Business Leaders to Yield Better Results with Oracle DB Business Intelligence

A typical business leader is not simply an entrepreneur, but someone who is more confident, intelligent, and inventive to perform insightful business leading. An ideal business leader can launch a new enterprise and further invest their time and energy to establish it. In addition to these, they possess exceptional talent in inspiring people. A business leader needs to be a good communicator too who can share factual and logical information to others. Full Story: MarTech Series

How AI and Data Analytics Improves Your Customer Experience

With nearly half of consumers reporting they would pay a higher price for a product in exchange for better customer experience (CX), there’s no understating the importance of driving loyalty through CX. With technology such as loyalty cards, chatbots, etc., brands have more data available about the customer journey than ever before. However, for many brands, this massive trove of information may be overwhelming, begging the question: How do I use this data to improve CX and meet customer needs? Full Story: MarTech Series

Integrated Marketing Vancouver | Daily Update – October 23rd, 2019

How much organizations are investing in analytics and why

Despite 94% of organizations believing data and analytics is important to their digital transformation and business growth, most are not enabling a data-driven culture, according to MicroStrategy. Full Story: Help Net Security

Why AI Has A Much Higher Bar For Data Quality Than BI

“When I grow up, I will never, ever lie.” The child who said this to me has since grown out of diapers, developing an astonishing mind and appreciation of the rich complexity of life. This saying stayed with me as the most naïve thing I’ve ever heard — until last year, when I read a broad email following a major data normalization project on medical claims and electronic medical record (EMR) data from two hospitals: Full Story: Forbes

Integrated Marketing Vancouver | Daily Update – October 22nd, 2019

15 Ways Business Intelligence Makes Companies More Efficient and Customer-Focused

In 2019, data drives everything — so much so that a Google search for “data drives everything” yields 169 million results. (“Data drives nothing” turns up only 107 million, in case you were wondering.) That’s especially true in the business world, which creates a Catch-22 for professionals without statistical training. Full Story: Built In

Why Companies Fail To See ROI On Their Business Intelligence Platforms

It’s only when that platform delivers you meaningful insight about your work that it actually begins to pay for itself. It’s easy for companies to get swept up in the oohs and ahhs of powerful data visualization software that makes pretty graphs, but the investment in that software too rarely translates into a difference-making return. Full Story: TechNative

Integrated Marketing Vancouver | Daily Update – October 21st, 2019

Best business intelligence tools in 2019: Find the right BI for data visualizations

The proliferation of new technologies and digital transformation means that data can now be collected on every aspect of a business, from sales and marketing, to workflows and productivity, to hiring and HR, to overall performance and profitability. Full Story: TechRadar

TOP 12 BIG DATA, ANALYTICS AND DATA SCIENCE INFLUENCERS OF 2019

The development of data and analytics influences too much in everyone’s life while driving growth and convenience in personal and professional space. The omnipresence of data, mostly behind the scenes, impacts the efficiencies and productivity of people on different levels. From education to entertainment to transportation data drives improvement in the services of many significant players. Full Story: Analytics Insight

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      • Advertising Strategy (Online & Traditional)
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