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ANALYTICS & BUSINESS INTELLIGENCE

Integrated Marketing Vancouver | Daily Update – November 27th, 2019

Business Intelligence Software Startup Snags $5.8 Million in Series A Funding

Five months after opening its first U.S. office in Boston’s Financial District, British startup Panintelligence has secured $5.8 million in Series A funding. Launched in 2014, the startup develops software for “business intelligence,” including tools for data visualization, reporting and analytics, all included in its “Pi Dashboard” software suite. Full Story: American Inno

The hardest part of AI & analytics is not AI, it’s data management

It’s hard to meet a business leader who isn’t excited by the potential of AI and predictive analytics in helping drive their organisation’s efficiency. Fraud detection, next-best-action, operational efficiency and forecast analysis are among the many business challenges that AI and analytics can help solve. Full Story: Information Age

Integrated Marketing Vancouver | Daily Update – November 26th, 2019

3 ways business intelligence can hurt your projects

Business intelligence (BI) tools help companies gather, analyze, and report important information. The potential benefits to using BI tools include: Full Story: CTOvision

BI is a crucial element of all business operations

The days when business intelligence (BI) was just another buzzword are long gone. Today, BI is recognised as a crucial element of all business operations, and one with many benefits, including improving resource allocation and making better, more intelligent decisions. Full Story: ITWeb

Integrated Marketing Vancouver | Daily Update – November 25th, 2019

How machine learning is revolutionising market intelligence

The thames seems to draw people who work on intelligence-gathering. The spooks of mi6 are housed in a funky-looking building overlooking the river. Two miles downstream, in a shared office space near Blackfriars Bridge, lives Arkera, a firm that uses machine-learning technology to sort intelligence from newspapers, websites and other public sources for emerging-market investors. Full Story: The Economist

WHY SHOULD YOU CONSIDER A BUSINESS ANALYTICS COURSE FOR A THRIVING CAREER?

The foundation of any successful business is being able to identify their customers needs and then give them what they want. And guesswork alone isn’t going to help figure that out. It is this increasing need for delivering personalized products and services that are pushing organizations to focus on business analytics. Full Story: Analytics Insight

Integrated Marketing Vancouver | Daily Update – November 22nd, 2019

A Simple Three-Step Process For Generating Value Through Business Intelligence

As data becomes more readily available, organizations face the question of how to effectively manage and use it in a competitive landscape. Many companies are realizing the need for and value of collecting, storing and analyzing data. Just look at a couple of examples of market activity in various industries: Full Story: Forbes

The Role of AI in the Future of Business Intelligence

Factories deploy AI to automate complex physical tasks requiring adaptability and agility. Marketers use AI to generate individualized recommendations and automatic order fulfillment. The list is virtually infinite. A host of services taken for granted today, from credit card fraud detection to email spam filters to predictive traffic alerts to personalized reminders, wouldn’t be possible without AI. Full Story: IoT For All

Integrated Marketing Vancouver | Daily Update – November 21st, 2019

ACCELERATE YOUR ANALYTICS STRATEGY WITH NEXT-GEN DATA PREPARATION TOOLS

In a competitive atmosphere like this, it is necessary to get data preparation right in order to reap the benefits of data analytics. According to Gartner, some organizations consider data preparation crucial where around 70 percent of their time is invested in data preparation tasks. Full Story: Analytics Insight

Four strong indicators that your marketing analytics programme will fail

Marketing analytics has been making strong inroads into agencies’ toolkits for the last three years. Machine learning-powered sentiment analysis, predictive analytics, programmatic advertising and a cohort of other AI use cases in marketing are a frequent subject on the lips of CMOs. Full Story: Econsultancy

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  • Our Company
    • ABOUT US
    • OUR TEAM
    • VISION
    • MISSION
    • VALUES
  • Our Solutions
    • Strategy
      • Marketing Plan
      • Market Research
      • Marketing Analytics
      • Market Intel Monitoring And Newsletter
      • Surrogate Marketing
      • Customer Loyalty Program
      • Advertising Strategy (Online & Traditional)
      • Outsourced Marketing Office (OMO)
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