The Benefits of Building Predictive Analytics on Unified Customer Data
Predictive customer lifetime value (CLV) is a key element in modern marketing analytics, allowing marketers to prioritize customers that have the highest predicted business value. Full Story: Datanami
5 Signs Your Analytics Dashboard Needs an Update
When was the last time you updated your analytics dashboard? Too often, we think a dashboard needs very little adjustment over the course of its use. Full Story: CMSWire
Building The Business Case For Analytics: People Plus Productivity
Trust issues are a crucial hurdle to overcome in the adoption of any new technology within an enterprise. Full Story: Forbes
Business analytics trends that will be big in 2020 and beyond
It has been a while since data became one of the primary tools at the disposal of any forward-looking business. Full Story: TechGenix
The one thing nobody understands about marketing analytics
Nobody understands how to use marketing analytics in real life. That may sound like an exaggeration, but it’s generally true. Full Story: Customer Think
Marketing Analytics Tool Jumpshot to Shut Down Amid Privacy Concerns
Jumpshot, a popular marketing analytics tool, will be shut down by parent company Avast following controversy over the unauthorized sale of user data. Full Story: Search Engine Journal
Why Business Intelligence Makes CEOs Scramble And IT Want to Scream
When properly applied, business intelligence and data analytics have the power to transform struggling companies and help industry leaders take their companies to unimaginable heights. Full Story: Forbes
The 28 Best Business Intelligence Software and Top Tools for 2020
The editors at Solutions Review have developed this resource to assist buyers in search of the best business intelligence software to fit then needs of their organization. Full Story: Solutions Review
Five Can’t-Miss Analytics and Business Intelligence Trends for 2020
Business intelligence trends are pervasive in data analytics expert communities. Full Story: Solutions Review
Two Keys To Conquering The Last Mile In Analytics
Being married to an avid marathoner and triathlete, I have had the opportunity to observe multiple race finishes over the years. Full Story: Forbes
