What Can Data Visualization Do For Your Sales Department
Businesses generate and collect huge amounts of data, and at the end of the day, it’s on marketing and sales teams to make use of it. Full Story: Customer Think
Which BI Systems Are The Most Popular With Users?
Business Intelligence users rate Salesforce Einstein Analytics, Tableau, Looker and DOMO the most effective at saving their time getting work done. Full Story: Forbes
4 Critical Reasons To Build Enterprise Apps
Enterprise apps are changing the face of business. They increase worker productivity, leverage big data, and help optimize business process efficiency. Full Story: Forbes
3 Questions Business Leaders Should Ask Before Adopting a New BI Tool
To drive business forward anytime, anywhere, business leaders considering adopting a new BI tool should ask about these three key characteristics. Full Story: TDWI
Why synthesis is key to improving analytics in a changing world
In “2020 Trends: Analytics Alone is No Longer Enough,” Qlik senior director of global market intelligence Dan Sommer argued that today analytics needs its other half, synthesis. Full Story: Verdict
Marketplace analytics – Stop running your business blindly
Marketplaces are emerging in every sector and the financial sector is no exception to this trend. Full Story: Finextra
The IT Pro Podcast: How analytics can keep your business afloat
Once-in-a-lifetime events are, as the name would suggest, very few and far between. Those that are completely unforeseen are even fewer. Full Story: IT PRO
Predictive Analytics Is Critical For Media Planning—Here’s Why
Predictive analytics, the use of real-world data and machine learning techniques to identify the likelihood of future outcomes, has become a cornerstone of media planning. Full Story: AList
Why your business should use predictive analytics in marketing
Predictive analytics in marketing is the use of data, AI and other tools to predict the outcome of a marketing campaign or marketing efforts over a given time period. Full Story: Stuff.co.nz
The Ultimate Marketing Analytics Checklist: How to Get the Most Out of Your Data
Pie charts. Bounce rates. Line graphs that look like ski trail maps. They’re enough to make even the most sophisticated marketer’s head spin. Full Story: The Content Standard by Skyword
