Most consumers will trade their data for personalization
We love the personal service when shopping, but how much are we prepared to trade-off for that truly customized online experience? Full Story: ZDNet
Build Your Marketing Analytics Road Map to Growth
The margin for error for marketers right now is razor thin. Full Story: MarketingProfs.com
Australian marketing automation company boosts data sovereignty with new data centre
The new data centre will be located in Melbourne and will provide secure, high performance servers to hold and manage data for Australian clients that require local data storage. Full Story: Marketing magazine Australia
How marketers can utilise data to drive campaign ROI
Misunderstanding data is resulting in several lost opportunities for organisations. Full Story: ITProPortal
Why Human Psychology Still Matters in B2B Marketing
Three topics have dominated much of the conversation in B2B marketing circles over the past few years – technology, data, and content. Full Story: Customer Think
Is There A Recipe For Revenue?
In today’s world, top-line growth is mission-critical, and marketing — the right way — is key. Gone are the days where all you needed to promote growth was awareness, recognition, likes and shares. Full Story: Forbes
Large-scale web scraping: The need for a future-proofed solution
Process of data gathering, its biggest challenges, and future solutions that might solve the challenges. Full Story: ITProPortal
Best Business Intelligence Software and Tools
The phrase “business intelligence” has meant a lot of different things over the decades it has been in use. Full Story: Datamation
Marketing Analytics Firm Named As Best AI-based Marketing Solution
Outlier utilizes advanced AI-driven analysis to sift through massive amounts of data automatically, elevates critical changes and alerts leadership, marketing and data science teams to unexpected end user behaviors. Full Story: Martechcube
Different Ways in which Enterprises Can Utilize Business Intelligence
Business intelligence (BI) is a collection of strategies and analytics tools that examine and convert raw data into noteworthy and sound information for use in business analysis to help in decision making. Full Story: Analytics Insight
