By Integrated Marketing Platform | May 18, 2021 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Five Considerations For More Effective Marketing
Someone wise once said, “If you cannot measure it, you cannot improve it.” Full Story: Forbes
Digital marketing refers to the advertising of a company, product or service, electronically with the purpose of convincing customers to invest time or money. Full Story: The Drum
Three Step Plan To Kick The Digital Marketing Habit
I’ve said over the years that programmatic advertising is an illicit drug spreading like cocaine through marketing communities everywhere for the last decade. Full Story: Forbes
Data-Driven Marketing – Using Marketing Data to Make Better Decisions
Data-driven marketing tops the lists of priorities for 55% of marketers. This is according to research by a 2019 study by eConsultancy and Adobe. Full Story: Business 2 Community
Building A Diverse And Equitable Business: The Role Of Marketing
Jesse Jackson once said, “Inclusion is not a matter of political correctness. It is the key to growth.” Full Story: Forbes
Omnichannel Versus Multichannel Marketing: Which Is Right For Your Brand?
Creating an online marketing experience that speaks to online users is as much an art as a science. Full Story: Forbes
Why B2B Companies Need To Think About Content Marketing Beyond Lead Generation
Today, every marketer can regurgitate the “content is king” mantra — that’s why you’ll see a blog section on virtually every website (albeit an often outdated or sparsely populated one). Full Story: Forbes
How marketers can more effectively lead digital transformation
There aren’t too many businesses these days that aren’t undergoing a transformation of sorts. Full Story: Marketing Mag
SOCIAL MEDIA
3 benefits social media can bring to your business
There are plenty of benefits to incorporating social media marketing into your overall marketing strategy. Full Story: Santa Clarita Valley Signal
How social media can make crypto payments mainstream
In mid-2018, the founders of Bottlepay, a fledgling fintech based in Newcastle, came up with the idea of enabling people to make payments through social media during a brainstorming session. Full Story: PaymentsSource
Which platform is best for social media marketing?
Social promotion is all about knowing your audience, which includes both current and potential customers. Full Story: TechZone360
10 Social Media Mistakes to Avoid
If you’re currently searching for your next pharma job, then you should be aware of how social media can both help and hinder your job search. PharmiWeb.com
SEARCH ENGINE
The Role of SEO in the Modern-Day Enterprise Martech Stack
SEO has become a pivotal source of information across the enterprise. Learn about the importance of SEO in modern-day martech stacks here. Full Story: Search Engine Journal
The number one SEO mistake to avoid – neglecting local SEO
There is a link between the location of a searcher and the search term. Full Story: Times Square Chronicles
How to Scale Your SEO Business Without Losing Control
The challenge of growing your SEO agency as the business gets more sophisticated boils down to two things: Full Story: Search Engine Journal
A Simple Local SEO Checklist That All Website Owners Should Follow
When was the last time that you checked in your local SEO performance? Full Story: Social Media Today
MOBILE MARKETING
Understanding Enterprise Mobile App Development
As the number of people using mobile devices continues to increase, the demand for enterprise mobile app development is growing exponentially. Full Story: Analytics Insight
Mobile app development: Pick the right platform for your needs
While the use of mobile phones is booming all around, every business is trying to tap into the increasing boom in mobile technology by offering their own mobile applications. Full Story: TechGenix
10 Common Mistakes You Should Avoid While Hiring Mobile Developers
Always take you time to hire a perfect mobile developer so that you can assign your projects in good hands. Full Story: PC Tech Magazine
WhatsApp enforces controversial new changes to terms of service
WhatsApp has begun to force users to accept its controversial new terms of service, according to The Guardian. Full Story: Mobile Marketing Magazine
DIGITAL SIGNAGE/ SCREEN MEDIA
Digital Signage with Intelligence
Combining digital displays with IoT devices and artificial intelligence tools allows content to be elevated from simple, prescheduled video clips to real-time messaging based on the conditions of their surroundings. Full Story: Digital Signage Today
Electric vehicle charging company adding digital signage network
EVCS, an electric vehicle charging station manufacturer based in California, has partnered with iKahan Media, an outdoor media company, to add LED screens, to its chargers according to a company press release. Full Story: Digital Signage Today
EMAIL MARKETING
8 EFFECTIVE SOLUTIONS TO REACH NEW PROSPECTS VIA EMAIL MARKETING
The channels to reach customers are continuously increasing and give customers a wider variety of choices and options to navigate information. Full Story: Influencive
Tips on managing and retaining your client base and benefits of CRM for a sales manager
What are the benefits of CRM for a sales manager? How can CRM be used in the best possible way to implement effective actions in customer management? Full Story: Doxee
E-COMMERCE
4 Expert Tips to Accelerate your eCommerce Marketing
When it comes to eCommerce marketing, there’s no shortage of expert resources to be found. If anything, you’ll be flooded with more best practices, ultimate guides, and must-reads than you know what to do with! Full Story: Business 2 Community
Creating a Data Studio Ecommerce Dashboard for Google Analytics Using a Template
If you report to a manager or a team, or if you want a quick overview of your web property performance, whether it’s a website or web app, you understand the importance of understanding and/or communicating performance insight. Full Story: Business 2 Community
PUBLIC RELATIONS
How do you solve a problem like… a PR nightmare?
Static bike brand Peloton has been fighting a few fires lately, as it dealt with both the logistics of a huge product recall and its ensuing PR fallout. Full Story: The Drum
How PR Pros Can Guide Companies to Speak Out on Social Issues
Companies have long taken stands on important issues. A decade ago General Mills, Nike, Google, Starbucks and other major firms strongly supported gay marriage. Full Story: PRNEWS
MARKET RESEARCH
How marketers find game-changing opportunities using market research
Marketing is about accuracy. It’s the science of finding and acquiring customers with a cost-effective strategy. Full Story: The Business Journals
WEB DEVELOPMENT
Pick Your Own Price For This Essential Web Dev E-Learning Bundle
The internet, creative websites, and beautiful online homes are increasingly important to businesses, individuals, and more. Full Story: ExtremeTech
What is web hosting and why do you need it?
Web hosting is a service that makes your site or web application accessible on the internet. It’s also one of the most essential elements to consider when building a website. Full Story: TechRadar
MARKETING AUTOMATION
SugarCRM announces new AI engine for marketing automation
SugarCRM is expanding the reach of its SugarPredict AI engine, announcing on Tuesday that the platform will now be used for marketing automation and other tasks related to sales, and customer service teams. Full Story: ZDNet
CX Decoded Podcast: Practical Use Cases of AI in Marketing
For marketing and customer experience, in particular, organizations are using AI and machine learning to improve internal business processes and workflow, automating repetitive tasks and to improve customer journeys and touchpoints, among other use cases. Full Story: CMSWire
ANALYTICS & BUSINESS INTELLIGENCE
Five Business Intelligence Tools to Save Your Bottom Line
In the rollercoaster ride of the last year, CPG e-commerce has had its moment of digital reckoning: the way consumers shop will never be the same. Full Story: Global Trade Magazine
Is Your Marketing Dashboard the Chevy Nova of Analytics?
If your marketing platform’s dashboard is still providing a CD-player version of data insight streaming, then chances are your analytics are skipping a few beats – enough so that it’s costing you customers. Full Story: CustomerThink
BRANDING AND DESIGN
Why Branding Is Crucial For New Businesses
Small businesses are the backbone of the economy in the U.S., with over 600,000 new businesses launching every year. Full Story: NuWire Investor
The Real Value of Your Brand Community
Often the benefits of a brand community seem so obvious it’s not even worth measuring. Full Story: Harvard Business Review
VOICE STRATEGIES
It Is Time For Businesses to Listen Up: How Voice-Messaging Is Changing Customer Experience
Voice messaging and audio are becoming key features for messaging applications, but what does the future hold for them? Full Story: Business 2 Community
Artificial intelligence (AI)-driven voice technology deployed on mobile phones and smart speakers has a potential to improve patient management and organizational workflow. Full Story: DocWire News