By Integrated Marketing Platform | June 08, 2021 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
7 Easy Ways Digital Marketing Helps To Grow Your Business
Digital marketing helps promote your brand online. It is an umbrella term that refers to several marketing activities that take place online. Full Story: Influencive
Why You Should Add Pinterest to Your Marketing Strategy
As marketers (and human beings) we’re constantly searching for the next new and exciting innovation to make our lives even better. Full Story: Business 2 Community
Is Your Marketing Strategy Set To Meet Everchanging Customer Expectations?
At conferences, the world’s leading brands discussed integrated marketing and breaking down silos. Full Story: Press Release Network
Digital Marketing and Omnichannel Maturity
Consumer behaviors have changed drastically this past year. The pandemic has altered how consumers shop, research for new products and engage with brands. Full Story: Business 2 Community
Preparing For A Digital Renaissance: How To Adjust Your Small Business’s Marketing Strategy
Post-pandemic, I believe there will be a digital renaissance — one that will change the business world as we know it. Full Story: Forbes
How To Capture ‘Hand-Raisers’ With Digital Content Marketing
In today’s online ecosystem, content marketing is critical. Original, high-quality and engaging content is one of the best ways to cultivate brand awareness, build trust, generate leads and position our organizations as industry authorities. Full Story: Forbes
What is experiential marketing?
Behind a lot of successful marketing campaigns recently has been a common denominator of experience. Full Story: The Drum
Why Community Is the Future of B2B Marketing
I’ve been thinking a lot about community these days. Full Story: CMSWire
SOCIAL MEDIA
Are You Using A Strong Social Media Strategy For Your B2B Marketing Goals?
Having a strong B2B social media plan is only becoming more important as marketing and martech trends evolve. Full Story: MarTech Series
Are Impressions the New Engagements in Social Media Marketing?
I had an interesting conversation with a friend last week about social media engagement. Full Story: Business 2 Community
Facebook, Apple—And The War Over Social Media Influencers
Facebook, good. Apple, bad. Facebook, good. Everyone else, bad. Full Story: Forbes
A Guide to Social Media Marketing for B2B Executives
With almost 4 billion people on social media, the audience scale and exchange of information on this digital medium provides an enormous opportunity for leaders and organizations. Full Story: Business 2 Community
SEARCH ENGINE
How to Optimize Your Webinar Landing Page
Are you looking for a powerful way to grow your business and connect with your target audience? Full Story: Business 2 Community
6 SEO Tools Every Small-Business Owner Should Know
Feeling overwhelmed with all the search marketing tools available? Full Story: Adweek
When Is Changing an Article Date Good for SEO?
In the world of SEO, there are many factors to consider when it comes to an article’s date. Full Story: CMSWire
Why Is It Important To Perform An SEO Audit?
It is customary to always think of new things to do: such as better, empowering, growing, and perfecting. All these are necessary even when it comes to optimizing a website. Full Story: Nerd’s Magazine
MOBILE MARKETING
Why mindset matters for SME digital marketing
Over two decades I have worked with more than 1,000 SME business owners, marketing directors and marketing managers to help organise their digital strategies. Full Story: SME Magazine
4 Reasons You Should Refine Your Mobile Marketing Strategy
Here’s a quick question; on average, how much time do you spend on your smartphone? Full Story: Business 2 Community
Apple is turning privacy into a business advantage, not just a marketing slogan
New features include ways to stop email tracking, burner emails, and a VPN competitor that obscures IP addresses. Full Story: CNBC
Microsoft announces powerful new voice recording feature for Office Mobile app on Android
Microsoft recently announced the new voice recordings feature for Office mobile app on Android devices. Full Story: MSPoweruser
DIGITAL SIGNAGE/ SCREEN MEDIA
Digital signage powers up transportation
The transportation industry took a big hit during COVID-19, as customers hunkered down during stay-at-home orders. Full Story: Digital Signage Today
EMAIL MARKETING
HOW TO CRAFT ENGAGING CONTENT FOR YOUR EMAIL MARKETING STRATEGY
There’s nothing that beats an effective email marketing strategy fueled by engaging content. Full Story: BBN Times
How to Build a Great Email Marketing List From Scratch
A constant question that pops up for marketers is whether email is still relevant in 2021. Full Story: CustomerThink
E-COMMERCE
4 Tips For Launching Your First Ecommerce Content Strategy
Once upon a time, it was very common for a retail operation to sell purely through offering low prices, high-quality products, superb service, or some combination of the three. Full Story: PromotionWorld
The Definitive Guide to Ecommerce Dead Stock
Having a great understanding of dead stock, and knowing what you can do about it, can help you get ahead of your ecommerce competitors. Full Story: Business 2 Community
PUBLIC RELATIONS
3 Initial Steps to Doing Your Own PR and Getting Excellent Results
Make sure you’re giving the media what they can use, namely, what’s of interest to their readers. Full Story: Entrepreneur
How to use PR effectively as a launch strategy
When launching a new business, service, or product, it can be as challenging as it is exciting. Full Story: Bizcommunity
MARKET RESEARCH
AI-Driven Market Research Is Changing The Way Products Are Made
Several industries are now incorporating artificial intelligence while it is still at a nascent stage. However, scientists are conducting a lot of research on how to enhance the workflow using AI. Full Story: TechBullion
WEB DEVELOPMENT
5 Things to Focus on for an Accessible Website
The internet is one of life’s greatest inventions — or at least it should be. Unfortunately, not all information on the world wide web can be accessed by everyone. Full Story: Built In
7 Reasons Your Website Is So Slow
Many of us don’t have much patience when it comes to slow loading websites. The longer the loading time, the higher the bounce rate. Full Story: TechBullion
MARKETING AUTOMATION
Are Your Marketing Automation And CRM Systems Ready For Your ABM Strategy?
If you are a marketing or customer relationship management (CRM) leader looking to execute your account-based marketing (ABM) strategy this year — or are in the middle of the strategic plan — these are questions that may be at the top of your mind: Full Story: Forbes
How Utilities Can Use Data And AI To Turn Every Interaction Into A Marketing Opportunity
Personalization, automation and digitalization have redefined the fundamentals of business across nearly every industry, yet as Deloitte explains, the utility industry is transforming on a great scale. Full Story: Forbes
ANALYTICS & BUSINESS INTELLIGENCE
Drive Your Online Presence Forward: Strategies and Tactics
It’s nearly impossible to think about running a business, even a small one, without a commanding online presence. Full Story: Business 2 Community
Top 5 Tools for Guaranteed Affiliate Marketing Success
One of the most popular means of making that also enables individuals to earn some extra income online and letting people know about your business and products is Affiliate Marketing. Full Story: MarTech Cube
BRANDING AND DESIGN
Is TikTok Marketing Right for Your Brand?
TikTok is one of the best social media platforms in the world right now. Full Story: CoFounder Magazine
The Packaging Journey: Is It an Important Factor for Your Brand?
The last 12 months saw a considerable increase in e-commerce, driven by the global pandemic with many retail commentators believing this is an irreversible behavioral shift. Full Story: AiThority.com
VOICE STRATEGIES
Apple adds third party support for Siri for the first time
The voice assistant was limited to Apple’s devices so far, making this the first time Apple has allowed access to third parties for the same. Full Story: Mint
5 Ways AI Voices Can Be Used In eLearning
E-learning is a fairly broad term. However, it refers to all educational methods that involve the use of electronic or technological support for learning and teaching. Full Story: The Video Ink –